Recent reports show that Hip-Hop culture has become the dominant cultural force influencing all facets of the retail industry, both in the United States and across the world. Being the subculture of choice for today's youth, marketing strategies and products catering to the hip-hop culture are proving to be the best way to reach consumers ages 12-35, who are the biggest spenders in today's economy.

One industry which has greatly profited from this new trend is the after-market automotive industry. Hip-Hop recording artists have displayed their preference for highly-personalized and accessorized vehicles through the help of such media as Rides Magazine and MTV's popular show Cribs, which at least once a year dedicates an entire episode to cars, trucks and toys of celebrities. And their fans, your potential customers, have definitely taken notice.

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Urban Air Fresheners makes it way in the "HAPPENINGS" section (pg47) of Sister 2 Sister Magazine (June 05 Issue)

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